I’ve come across another great article on turning search engine searchers into customers. I recently did a post on how paid search has to be more than just click-throughs - it has to be a focused sales campaign with the end goal of converting the searcher. This article on iMedia Connection by Dale Hursh talks about this very topic.
“To maximize search marketing ROI, you must manage the entire search marketing lifecycle, from Search-to-Sale. This includes finding and driving traffic to your website, as well as converting the visitor by persuading them to take the desired action.”
Check out the article…
