I’ve come across some very useful blogs, posts, and news this week! I knew you all were looking for more weekend reading, right?
Great Blogs and Posts…
Brian Carroll’s B2B Lead Generation Blog has an interesting story about Budget Wars: Sales & Finance vs. Marketing. I’m glad I found this blog - tons of great information.
The BizMord Search and Marketing Blog had an interesting article about the CEO of Marriott Properties, Bill Marriott’s Blog. Did I mention that Bill is 74?
I came across a good Email Marketing Best Practices blog by Tamara. She has some very useful articles and is on top of all the latest trends in email marketing.
News and More…
Six Ways to Prepare Better Collateral for Sales Teams by Jonathan Kranz on the MarketingProfs website is a good read on strategies to improve sales collateral.
Search, video, Web 2.0 top online ad trends by Kate Maddox on the BtoB Online website talks about online marketing and what to expect. She includes this stat (WOW):
“Another big trend will be advertising on social networks. EMarketer forecast U.S. advertisers will spend $865 million this year on social network advertising, up 147% from $350 million last year.”
Web U: How to Measure SEO Success by Todd Friesen on the Media Post Publications website gives a simple overview of metrics that define the success of SEO campaigns. A good overview if you’re interested in a top-level description. Many of my readers are not experts on SEO so I thought this might be of use to some.
Image-Blocking Scorecard, Part 2 by Jeanne Jennings on the ClickZ site talks about email marketing and what you can do when your email images are blocked.
That’s all folks…have a great weekend!
