Matt McGee, who authors Small Business SEM, will be featured in a new article series on Search Engine Land called Small is Beautiful – Matt’s first article went live last evening. He will be joined by Christine Churchill of KeyRelevance.
I think Matt got off to a good start. He points out that small business search engine marketing work is really no different than SEM work for large corporations. The same techniques and tactics apply. What I’m hoping Matt and Christine address is some of the challenges small business face with limited budgets and in some cases limited resources. I’m hoping they profile good tools and strategies that are attainable for smaller companies.
If you’re a small business marketer and have interest in search engine marketing, I’d bookmark this series. I think you come away with relevant and useful information!
Thanks, Patrick — and good suggestions in there, too. Much appreciated.