I came across an article announcing USAToday’s new site redesign that incorporates new social media features.

“The redesigned Web site allows readers to scan other news sources directly; see how readers are reacting to stories; recommend stories and comments to other readers; comment directly on stories; participate in discussion forums; write reviews (of movies and music, for example); contribute photos; and better communicate with USA Today editorial staff.”

I checked out the site and it also has a blog named Community Center that keeps readers up to speed. Overall, I think they did a nice job. They’ve definitely reached out to their readers and have asked them to contribute to the discussion.
Why does a small business marketing blog write about a large news portal? Well, it really has nothing to do directly with SMB marketing, but it does show how bigger organizations are changing directions and embracing social media features. They’ve reacted well to what their readers are wanting. Small businesses can do this as well and probably at a much faster and effective pace. Don’t forget to give your customers the tools to interact with you.

Anyone else have any examples like the USAToday site?