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Some News From Google Optimizer, AdWords, and Yahoo Answers

Category : blogging, paid search, social marketing

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I’m seeing a ton of great news the last few days on tools used by many small business marketers. Here are a few worth checking out:

  • Using Google Analytics with Website Optimizer: I’ve written about how much I think the new Google Website Optimizer is a great tool. Now it looks like some slight modification to the javascript can integrate the Optimizer with Google Analytics. This is definitely worth a look!
  • Introducing preferred cost bidding: Google Adwords released preferred cost bidding which allows you to give an average of what you want to pay for a keyword. I really like this concept. I’m having a tough time on a few ad groups with finding that sweet spot between click-through-rate and cost-per-click. I think it will help by being able to isolate the average of what I’m willing to pay.
  • Using Answers to Drive Traffic: Yahoo writes about a post on the LyteByte blog highlighting ways to drive traffic to your site via Yahoo Answers. I wrote yesterday about initial steps to consider when starting a business blog. You can ad finding communities such as Yahoo Answers to the list. Establishing your company as an expert in a category on Answers can be a great way to drive traffic and communicate with your audience.

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