Another week under our belts and more great content and resources to highlight. Here are the Lonely Marketer’s picks:
Posts
- Everything You Need to Know about AdWords Preferred Cost Bidding: PPC expert Brad Geddes came up with a very detailed overview of preferred cost bidding. This new Adwords method allows you to set your bid prices to your average CPC and not your max CPC.
- Writing to be Read: I’ve been on a bit of a writing kick lately. Here is a great post from NHG Consulting I came across about formatting your content for readability.
- 5 Make-or-Break Tactics to Help the Search Engines Find Your Small Business: Caroline Melberg (another Minnesota blogger!) has a great post outlining 5 tips for small businesses and search engine success.
- Finding Success Outside Your Target Audience: I’m a toy geek so I’m naturally drawn to marketing posts referring to toys. Stoney deGeyter has a post talking about Slingbox and the potential to draw customers from outside a target audience.
- Content Workshop: 10 Ideas for Inspiring a Writer’s-blocked Mind: Yes, I’m still on my writing kick and this post highlights two must-read posts for content generation. The Internet Marketing Monitor blog talks about 10e20’s post, 10 Helpful Hints for Creating Strong Web Site Content, and offers even more tips. Both posts combines are a great resource for discovering ways to create content.
- Five ways to repurpose webinar content: Steve Gershik talks about webinars and ways you can use the valuable content. Great tips for small businesses who need to continually repurpose content.
- AdWords Optimization Tips: Part 6 - Ad Text: The Adwords crew continues their quality series on optimizing your campaigns. This post talks about improving your ad text.
New Resources:
- PageFlakes by StickyFigure: Steve Woodruff who authors the StickyFigure blog has compiled an excellent resource for all that is Marketing. He’s combined tons of marketing blog feeds into one place. You have to check this out! I’ve added the site to my Resource Center.
Articles:
- Boost Business with Customer Dialogue
- 5 Essential Video Marketing Tips
- ANA panel: B-to-b marketers should lose ‘marketing speak’
- Tips for lowering your opt-out rate
