I met with part of our international team yesterday to discuss marketing activities for the rest of the year. After the meeting, I grabbed one last glance at my email and headed out the door for my long commute home. About 5 minutes into my drive that ugly feeling you get when you realize the calendar is moving quicker than you hit me. It’s almost June!

Yikes! That means you really need to take a step back and evaluate your marketing plan and make the necessary changes to make sure you’re still on course to meet your goals. Here are a few points to consider:

• Print Advertising: Are the markets in which you’re advertising still the markets that you thought you needed to be in last December? Have market shifts changed where you should be allocating your dollars?

• Online Advertising: You’ve designed custom landing pages for all of your online ad buys, right? Well, now is the time to be happy about that. Check your stats and see what kind of traffic is coming from you various online ads. Make sure you look at bounce rates, click paths, and conversions. Ditch the ads that aren’t getting you traffic.

• Paid Search: Keywords, keywords, keywords! Are you still bidding on the right ones? Which are leading to conversion and which are just wasting your money? Are your ads still focused and current with market trends?

• Sales Campaigns: What worked and what did not from the first half of the year? Now, think ahead to what you want to focus on for the second half and start laying the groundwork.

• Collateral: What’s hot in the market and how can you tailor a white paper, press release, brochure to tie in your products with the current trends?

• Branding: Are you taking measurements of how the market is perceiving your brand?

• Lead Generation: How have you done so far? What mediums have yielded the most leads? Are those leads leading to sales or dead ends? Now is the time to evaluate.

That should get you started. What else do you do mid-year to take stock of how you’re doing?