I was reading through my daily onslaught of newsletters, emails, blog posts, articles, etc. and I saw the word Engagement crop up more than a few times. The thought crossed my mind that five or ten years ago that term was not even on the radar for marketers or it had a totally different meaning. All of sudden, you better know what that means and how to implement the metric if you want to get a good marketing job.
I did a little digging and came up with a few posts that help define engagement and what it means to you:
- Engagement as metric
- Engagement Marketing: Share The Love
- Branding, Customer Engagement, and Neuromarketing
- Social Media Marketing: Rules of Engagement
- Sure it Sends Traffic, but What Do the Visitors Do?
- How do you calculate engagement? Part II
- Measuring Engagement Metrics for Social Media Marketing - Part 1
One thing that is clear is that engagement means something different to every marketer. Engagement for me might mean a lead while engagement for you could mean an online purchase or a website visit. I think the term is being defined by the day as we find new ways to measure our social and online marketing efforts.
What does engagement mean for you?
Patrick - thanks for the mention. I do appreciate it.
- Michael
Hey Michael,
No problem - I enjoyed your post! Thanks for stopping by.
-Pat
Are We All Clear On What Engagement Means…
One thing that is clear is that engagement means something different to every marketer. Engagement for me might mean a lead while engagement for you could mean an online purchase or a website visit….