Happy Memorial Weekend! I hope you’re all enjoying the nice, long weekend. For those of you new to the Lonely Marketer this is one my weekly recap posts. I bookmark a ton of posts weekly that relate to small businesses, marketing, social media or just something unique. At the end of the week I select a handful that I thought really hit the mark. Here are a variety from last week.

  • Do You Go Where Everyone Else Goes: Drew does a great job of coming up with insightful questions. This time he wraps a question around a panoramic video clip of Times Square. Talk about stimulus!
  • The Conversation Monetizes Itself: Mack Collier writes about social media monetizing itself. Mack’s equation makes alot of sense, but as I commented on his post, I don’t think it holds up in the board room today. But, the reason I highlighted his post is sort of a ‘hat tip’ to Mack for writing about a polarizing topic for marketing managers. Mack started a conversation that will be discussed many times over in the coming years. My personal opinion is that if Mack wrote that post two years from now he’d get a collective, “well, duh” from his audience. But, currently we’re in a phase where social media in a marketing plan is still something we need to justify.

Have a great rest of the weekend and we’ll see you next week!


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