The Lonely Marketer

For those of you new to the Lonely Marketer, I typically don’t just pass on links to articles without writing some kind of opinion or commentary. But, there has been alot of interesting content lately - some of which I’m planning to write about and some I’ll pass on to you to pick through.

I wrote on Saturday about all the great blog posts I’ve read over the last few weeks. Well, I’ve also been keeping my eye on other good articles that I thought might be off interest to you. I tried to pull a variety of information…hopefully, you’ll find something good!

• An Insider’s View on Email Delivery Reporting: As you know I’m a believer that email marketing has a place in a marketing plan. I’m also a believer that metrics can help you succeed. Check out this article for some tips!

• 5 Ways to Drive a Media Professional Crazy: I liked this article. I write often about being on the buying side of the media table, but what are the pain points for sales people selling ad and media placements. You can also check out my take on being a media buyer.

• Get Your Audience to Take a Trip, with Video: More video talk! With our BrandingWire project on Estes Park recently, the travel industry has been on my mind. I thought this article did a good job of highlighting the use of video.

• Want Leads? Get Creative: With only seconds to keep the attention of prospects/visitors, these tips will help you make the most of those brief moments.

• Panelists: Banner ads, direct mail still effective: But for how long?

• Personalization, blogs bolster search: Great article about search marketing and what factors can play a roll. I like the point about blogs being very “spider” friendly and helping to drive traffic from search engines!

• How to Do Social Media Marketing Right: It’s easy to do it wrong so I suggest reading up on how to do it right!