I’ll admit it - I’m a sucker (no pun intended - read on) for a good thank you. My wife recently purchased a gift for a friend’s child from Wild Planet - a site with tons of small toys for boys and girls. The gift arrived on time, nicely packaged, and including a small bag with a business card and two “Thank You” suckers tucked inside. My quick attempt at photography didn’t come out too well, but you get the idea:
The backside of the business card contained a thank you note for choosing Wild Planet as well as a coupon for your next purchase.
What a simple way to say Thank You and to stay on the mind of the consumer for future purchases. Nice job, Wild Planet!
What do you think of Thank You communications? Do they have impact or do you ignore them?
Patrick,
Such a simple gesture but such a powerful message.
Hey Patrick, I love them! Just last week I wrote about a small business called The Busy Bunny. They always include a notepad in their shipment with a handwritten “Thank You! on it.
There is nothing more important in my mind than letting a customer know you really and truly appreciate their business.
Thanks for sharing your experience!
Lewis,
Agreed - so simple and easy to do. Yet, it leaves such a lasting impression.
Hey Becky,
Great Busy Bunny post! I think it’s so easy to make an impression doing this because so many companies do not. You’ll really stick out.
Thanks for the post! We try our best to create a great experience for our customers, and it’s nice when it’s appreciated!
Cheers,
Martin. Wild Planet.
Hey Martin,
Thanks so much for visiting! I truly enjoy highlighting efforts such as your “Thank You” follow-up. Keep up the great work!