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Storm Damage Brings Out True Colors

Category : strategy

5

Here is what we awoke to this last Saturday….

storm1.jpg

storm2.jpg

This was only part of what irritated me.

Along with another tree and 5 sections of fencing, the major storms that rolled through the Twin Cities this last Saturday took its toll on our yard. We weren’t alone – many houses in our area had trees down. Thankfully, our house and family were safe.

But, we had cleanup to do. We called in family reinforcement to help with the kids and the day’s work ahead which needed to start with buying a chain saw. We hadn’t had a use for one in years so we hadn’t purchased one and it didn’t take a rocket scientist to realize that they would be flying off store shelves.

So, we headed over to Home Depot to check out what they had and quickly saw they had a few left. I made a comment to one of the employees that business must be busy this morning – curious to hear if other frazzled home owners looking for tools to help with cleanup had come before me. He responded with pleasant surprise over how great business was that morning and how many saws they were selling. I was speechless – I figured that since a whole community was affected, there may be something more important than the bottom line. I handed him back his saw and walked out.

We drove over to our local Hardware Hank where we saw a different story. There wasn’t exactly a lower price, but the service was what it should be on a day like this. The store pulled in extra employees to help and no one was happy to be selling that much for this reason. They took our saw in back, filled it with all the necessary gas and oils, made sure it started, and gave us a rundown on how to use it.

When we got home, many of our neighbors who did not have damage were out helping those that did. The employee at the landfill where we took our chopped up tree actually apologized to me for having to take a small amount of money for us to dump the branches. She said they’re only charging enough to cover their expenses and wished me good luck with our cleanup.

The Hardware Hank, our neighbors, and the landfill employee had it figured out that day.

My point is that Home Depot – and other “Big Box” retailers – seem to really struggle integrating themselves into a community and Saturday was about community. I’m not declaring all of them evil or even saying that Home Depot is a bad store, but on this particular day they missed an opportunity to seem more community-oriented and less about pushing product.


Comments (5)

Patrick,

So sorry about the damage to your spread, which looks like a beautiful piece of property. I know why the big boxes don’t offer the kind of service and empathy for customers that most local stores share in largess. But I am confused why big boxes don’t do anything about it. I know cultures in big companies can be just as tuned into their customers as small businesses because we have all experienced it. Creating a compassionate and service-oriented culture comes down to three factors: leadership, hiring and training. Make that four: And a branding strategy that begins with employees.

Lewis,
Great points! Thanks for chiming in. The leadership was missing that day. Most of these people live in or around the area – it didn’t take a rocket scientist to figure out that every other house had a tree down. What a missed opportunity to reach out to the community. I couldn’t agree more with you – it does come down to leadership, hiring, training and branding.

Amen! I live in a small “Norman Rockwell” kind of town (Medina, OH) and we have the standard small town dilema of having “big box” stores north of town with the small private retailers around the square. Being a small business myself, I try to buy just about everything I can from the private retailers. But the funny thing that I’m seeing in my area is that so many of them have given-in to the big boxes. They are not focusing enough on their strengths which you’ve so clearly described above. All they focus on is price.
I’ve just written a post on it. check it out at http://www.strategystew.com

Patrick – First off, let me say that I’m glad you and your family are all a-okay. Regarding that idiot at Home Depot – you might have sought out a manager and related the conversation. If he was non-plussed, then perhaps the unsalesperson would have been admonished or fired. On the other hand, if the manager looked at you like you were nuts, then, leave with the promise of never returning.
P.S. Our prayers go out to the families of the 35W bridge incident.

Morgan,
Thank you so much for your nice comment – I appreciate that. Your prayers for all the families involved with the bridge are much needed. That was a far greater tragedy than my losing some trees.

BTW….great site you have! Glad I found it.

Pat