After a long airport/airplane day, I’m back from San Jose and the Search Engine Strategies (SES) conference. I will still be recapping important issues and trends discussed at the event over the next week or so. In the meantime, if you’re wanting more news quickly, please visit the Search Engine Strategies Blog and you can get links to many session recaps. Lisa Barone from Bruce Clay, David Dalka, Lee Odden and his team from The Online Marketing Blog, and the team from Search Engine Roundtable were among the sites that live blogged the event.
Overall, I was very happy with the conference. I thought this year’s sessions were less about just paid search (PPC) and search engine optimization (SEO) and more about the complete strategy of marketing your business on search engines. There was also a major infusion of social media tracks and how companies and agencies can take advantage of the trend.
As a person on the client side BtoB space, I was also encouraged to see that more of the speakers talked about how search engine marketing is a significantly growing factor for us. I can see BtoB being a much bigger focus of this conferences in two years.
Overall, well worth my time! I would encourage you to take a look at future SES conferences.
Tags: BtoB, marketing, PPC, search engine marketing, SEO, SES San Jose, sessanjose2007
Hi Patrick,
I never even saw you! Where were you hiding?
Hey David,
We were probably in the same place a bunch of times and didn’t get the chance to meet! Hopefully, we can meet up in the near future. Great job with the show recaps!