I was greeted by some fine text in Adwords outlining the fact that Google will soon be charging for clicks on their Google Mobile Search network. What!? I’m not running ads on mobile search!
Okay, deep breath. I’ve never had a problem with Google opting me into paid campaigns without my knowledge and this is no different. They’re just giving us plenty of time to opt out of Google Mobile Search - or try it out free of charge for a little while. While I think mobile search will have increasing importance in media plans down the road, my target market will most certainly not be buying our products from their mobile device.
So, just a heads up to you - make sure you log into your Adwords account and decide whether to opt in or opt out of the new service.
If you’re interested to learn more about Google Mobile Search, here are a few articles I found recently:
- Google AdSense for Mobile
- Want to Experiment with Google Mobile Ads?
- Search Ads on Google Mobile Search
- How Google Conquered the Mobile Content Market Overnight
- Google Widens Wireless Reach with AdSense
- Is AdSense for Mobile a New Google AdWords Hidden Network?
Tags: Adwords, Google Mobile Search, Paid Search, PPC
Mobile search! I can see that this would probably good for some businesses like restaurants and physical stores but so far (30 seconds into my thought process), I can’t think of a reason why an online business would benefit from mobile search. I’ll have to keep thinking about this one - any idea how much a click costs on mobile search?
Thanks for the heads up! I just started my first AdWords campaign and need to make sure to opt out of this!
Christine
Hey Christine,
I’m not sure how much clicks are going to cost. I’ve opted out so I may not get the chance to figure that out first hand. Hopefully, we’ll find some reviews of the new service from others.
Like you said, some businesses will really like this and for others, it just won’t work.