I’ve written on this site more than a few times about Universal Search and all of its potential, but it wasn’t until just recently that I discovered a real-life small business success story. My Universal Search Success Story post over on Search Engine Guide today tells the story of Michael Dorausch of ADIO chiropractic who posted a simple, home-made video that got indexed by search engines and drove thousands of people to view the video as well as a few paying clients to his doorstep.
I love this success story because we actually get to talk about ROI on a current marketing trend. Michael’s investment was minimal - both in budget and time - yet the results yielded paying, long-term clients. It’s a true testament to the power of search engine marketing for small businesses. Check out his success story…
If you have a success story of your own, I’d love to hear about it.
Tags: Blended Search, Search Engine Guide, SEM, Universal Search







[…] the benefits of video to broadcast content versus standard text and graphics.Pat Schaber of The Lonely Marketer recently highlighted a video produced by a chiropractor on a specific treatment. This self […]
Its a great story. But it also depends on the quality of the video.