The announcement of the new Local PlusBox by Google Adwords which places geographical information in the top paid search location changes the PPC strategy for those using more local targeting. The new expandable feature allows advertisers to bid to the top spot in an effort to have the opportunity to display such valuable information as a map, address, driving instructions, and phone number, in addition to the location name that appears beneath the last line of the paid search ad.
You can read the rest of my thoughts on this new feature in my article - AdWords Local PlusBox A Great Addition - over at Search Engine Guide.
Tags: Google Adwords, Local PlusBox, Paid Search, PPC
This is definitely a great addition and a big benefit to the local small business trying to make sense of PPC marketing for their local products or services. It’s nice to see the local business get some attention by big business.
yes, this is huge for local businesses/webmasters. Not sure why this is the first I heard about it but thx for the heads up
It’s great to have this, both for advertisers and publishers.
The online advertising industry is huge this benefits everyone…
I didn’t realize they were doing this. I think its a great addition. It will work well for the small local business owner.
Gary Luckner
Is a great addition for the local advertisers with Adwords and I used it successfully from the beginning. Now I am happy I did it because it increased the traffic on a small local business site.
I’m still yet to see this in the wild, but it looks like a great addition for local based businesses. If anything I think the plus box helps to draw even more attention to your PPC listing…
Being a small business owner, I have to say I am quite happy about this.
Local search options are the way of the future, so this does not surprise me. As the cost of transportation rises, people search more and more for local products and services, and the search engines will need to continually move in the same direction accordingly.
house contents insurance…
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