I was with my family on vacation right after the Super Bowl. We were on a bus in Roatan, Honduras when I saw the Packer banners hanging from this tiny bar tucked away near the West End beach in Roatan. I knew the NFL had increasing international appeal but I never thought it was quite that far.
Granted, the NFL is taking steps to globalize their version of football by starting the season with international games and opening up offices around the world, but I still see the organization as primarily US-centric. The Bleacher Report had a good article from a couple years ago about taking the NFL global which is worth a quick read. To me, it was fun to see the interest in a US sporting team and event in a place with so little US brand exposure.
Or, I could be making a bigger deal about this than it is and the banners could be hung by a random bar owner with ties to Wisconsin!?