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DSC00064Marketing Misfire Photo of the Week I couldn't resist taking this photo while walking around in Manhattan. I'll leave the company name out of it but this was their main marketing message on the front of the building. They may want to consider...

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video-300x300Beginner's Guide to Video Marketing Disclaimer: I'm am not a professional video producer. If you've read my blog for a few years you'll know I typically embrace the latest mediums in marketing, learn them, and implement them in my teams'...

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Clean ShirtsHome Delivery Dry Cleaning Case Study: How Performance... Many of my readers are marketing professionals so stick with me on this post until the end. Although it looks like a post reviewing local dry cleaners it was actually inspired out of seeing first hand...

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Hotel Video Marketing - Good Tool or Not? I recently wrote about an experience I had in Europe staying at Ibis hotels. I was impressed with their marketing of their services and the backing of that brand marketing by hotel staff. The post was...

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Yoda.sized5 Steps To Analyzing That New Marketing Effort I was recently watching the original Star Wars movies with my kids. An absolute timeless series, but it's amazing how much more suspenseful that was when I was much younger. Graphics and special affects...

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About

First, thank you for taking the time to check out the Lonely Marketer! I appreciate your time and hope you find reason to come back.

As a small company marketer, you can talk print advertisements and mailings in the morning and be talking about blogs and optimization over lunch. Oftentimes there aren’t the resource or the budget for delegating and outsourcing. The small company Marketing Manager has an exciting position – maintaining a consistent marketing plan while expanding boundaries into new and unchartered territories. Thus the Lonely Marketer was developed. My focus for this blog is writing about and generating discussions on a variety of current marketing trends. Everybody wants to talk Social Marketing and search engine optimization. I do to! We’ll talk plenty of online marketing as well as other aspects of marketing.

With 15 years experience in many areas of Marketing, I’m excited to write about what I’ve learned as well as gain valuable feedback and input from a community of readers and contributors. My hope is this blog provides valuable information and networking opportunities for marketers in all fields.