Featured Posts

Clean ShirtsHome Delivery Dry Cleaning Case Study: How Performance... Many of my readers are marketing professionals so stick with me on this post until the end. Although it looks like a post reviewing local dry cleaners it was actually inspired out of seeing first hand...

Read more

Hotel Video Marketing - Good Tool or Not? I recently wrote about an experience I had in Europe staying at Ibis hotels. I was impressed with their marketing of their services and the backing of that brand marketing by hotel staff. The post was...

Read more

Yoda.sized5 Steps To Analyzing That New Marketing Effort I was recently watching the original Star Wars movies with my kids. An absolute timeless series, but it's amazing how much more suspenseful that was when I was much younger. Graphics and special affects...

Read more

Twitter-LogoFollow the Lonely Marketer on Twitter The one social media platform that I think has uses far beyond what any of us have thought of is Twitter. The general concept will creep into our lives in some innovative ways in the coming years. But,...

Read more

How Viral Marketing Doesn't Have To Be About Viral Most of my viewing activities this weekend revolved around March Madness (best sporting event of the year), but I did manage to catch a YouTube video or two that caught my attention. Namely, a video created...

Read more

  • Prev
  • Next

Twitter Updates...

  •  

Is This Really Free?

Category : interactive marketing

3

Thanks to Mike Sansone for bringing this very useful tool to my attention. In case some of you didn’t catch it on his site, I thought I’d talk about it here as well. The product is called Slidecast from a company called Slideshare which has built a community around sharing presentations on the web. Slidecast is the ability to mashup a presentation file (PowerPoint) with an audio file (MP3). Yes, there are tools like this out there, but Slidecast gives you the tools to do this online and for FREE!

Here’s a slidecast describing the tool.

Definitely worth checking out! Where do you see this becoming useful in your business?


Use PowerPoint? Check Out This Tip

Category : interactive marketing

6

I’ve been spending alot of time with Microsoft PowerPoint lately. Whether it’s a presentation, training, or interactive display at a trade show, I’ve been working on putting together many slides.

I came across the situation where I had to use a colored background on my slide rather than the standard white. The problem with this arose when all of my product images had a white background. My example of the baseball in the slide below highlights my issue.

baseball.jpg

Typically, I would have our graphics person do something in Photoshop to get rid of the white background. Then a coworker showed me a quick and easy tip. He showed me this tool on the picture toolbar:

baseball2.jpg

By using this tool to click on the white background in the image, you get this:

baseball3.jpg

Thanks to my co-worker, alot of time was saved removing backgrounds from many product images. PowerPoint can play a large role in marketing products and quick tips like this make creating slides easy for everyone.