The Lonely Marketer

a discussion for the small business marketing manager

August 8th, 2007

Is This Really Free?

Thanks to Mike Sansone for bringing this very useful tool to my attention. In case some of you didn’t catch it on his site, I thought I’d talk about it here as well. The product is called Slidecast from a company called Slideshare which has built a community around sharing presentations on the web. Slidecast is the ability to mashup a presentation file (PowerPoint) with an audio file (MP3). Yes, there are tools like this out there, but Slidecast gives you the tools to do this online and for FREE!

Here’s a slidecast describing the tool.

Definitely worth checking out! Where do you see this becoming useful in your business?



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May 9th, 2007

Use PowerPoint? Check Out This Tip

I’ve been spending alot of time with Microsoft PowerPoint lately. Whether it’s a presentation, training, or interactive display at a trade show, I’ve been working on putting together many slides.

I came across the situation where I had to use a colored background on my slide rather than the standard white. The problem with this arose when all of my product images had a white background. My example of the baseball in the slide below highlights my issue.

baseball.jpg

Typically, I would have our graphics person do something in Photoshop to get rid of the white background. Then a coworker showed me a quick and easy tip. He showed me this tool on the picture toolbar:

baseball2.jpg

By using this tool to click on the white background in the image, you get this:

baseball3.jpg

Thanks to my co-worker, alot of time was saved removing backgrounds from many product images. PowerPoint can play a large role in marketing products and quick tips like this make creating slides easy for everyone.


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