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Clean ShirtsHome Delivery Dry Cleaning Case Study: How Performance... Many of my readers are marketing professionals so stick with me on this post until the end. Although it looks like a post reviewing local dry cleaners it was actually inspired out of seeing first hand...

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Hotel Video Marketing - Good Tool or Not? I recently wrote about an experience I had in Europe staying at Ibis hotels. I was impressed with their marketing of their services and the backing of that brand marketing by hotel staff. The post was...

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Yoda.sized5 Steps To Analyzing That New Marketing Effort I was recently watching the original Star Wars movies with my kids. An absolute timeless series, but it's amazing how much more suspenseful that was when I was much younger. Graphics and special affects...

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Twitter-LogoFollow the Lonely Marketer on Twitter The one social media platform that I think has uses far beyond what any of us have thought of is Twitter. The general concept will creep into our lives in some innovative ways in the coming years. But,...

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How Viral Marketing Doesn't Have To Be About Viral Most of my viewing activities this weekend revolved around March Madness (best sporting event of the year), but I did manage to catch a YouTube video or two that caught my attention. Namely, a video created...

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